Sales and Revenue Growth Leader
1 week ago
About the Role:
The Director of Sales and Marketing at RESO is a key member of the hotel leadership team, responsible for driving revenue growth and enhancing market presence through strategic sales and marketing initiatives.
Key Responsibilities:
- Develop and execute comprehensive sales and marketing strategies to achieve commercial goals.
- Analyze market trends and competitor activities to identify growth opportunities.
- Lead and motivate the sales team to meet and exceed revenue targets.
- Establish sales targets, monitor performance, and provide coaching and support.
- Oversight of marketing campaigns including digital marketing, social media, and traditional advertising.
- Collaborate with the marketing team to develop promotional materials and content.
- Build relationships with key clients, corporate accounts, and industry partners.
- Represent the company at industry events, trade shows, and networking opportunities.
- Collaborate with the revenue management team to optimize pricing and inventory strategies.
- Lead public relations efforts on behalf of the hotel, developing and implementing PR initiatives.
- Build relationships with local media and maintain a database of journalists and influencers.
- Develop an activity schedule incorporating events, press releases, and other announcements linked to key hotel events and activities.
- Respond to media inquiries and information requests.
- Organize incoming media, influencer groups, and individual visits to the hotel.
- Plan and manage internal communication and awareness of corporate direction and mission aims.
- Support ongoing community relations programs strategically planned to support area marketing efforts.
- Monitor booking trends and adjust marketing efforts accordingly.
- Prepare regular reports on sales and marketing performance, including ROI analysis for campaigns.
- Utilize data-driven insights to refine strategies and improve results.
- Manage resources effectively to drive revenue growth.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Hotel Management, or related field.
- MBA preferred.
- 2 years of experience as a Director of Sales or Director of Marketing within a similar type of hotel.
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